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NAF NAF

In 1973, brothers Patrick and Gérard Pariente opened a fashion boutique in Paris, calling it Naphtaline. Five years after launching their first collection, presenting themselves on the fashion market with a range of clothing featuring experiments with prints, effects, colours and fabrics, Naf Naf was established, and has been a leading women’s clothing brand now for decades. Each garment, from trousers to sandals, describes the style found in Europe’s capital cities: a sophisticated yet sensual femininity, always half way between the past and future, creating a present full of opportunities with the right attitude and style.